IMC AND CUSTOMER SATISFACTION Essay Example | Topics and Well Written Essays - 1000 words

IMC AND CUSTOMER SATISFACTION - Essay Example In recent years, Integrated Marketing Communication, a newly emerging and young academic framework, has become a very strategic and magical bullet that is found to help a firm achieve sustainable competitive advantage. IMC is a careful coordination of varying promotional tools such as sales promotion, personal selling, advertising, event marketing, public relation with a view to facilitate effective brand communication along with ensuring of consistency in every message (Lamb, hair and McDaniel, 2008,p. 413). This paper discusses the advertising strategy of Milky Way and explains different promotional strategies, measuring of the effectiveness of advertising and marketing research approach. Milky Way’s advertising Strategy Milky Way bar, a chocolate bar distributed by Mars Incorporated Company headquartered in Mclean, USA, is one of the most admired and widely renowned chocolate brand name across the world. In 2012, the company launched an ad campaign labeled ‘Sorry, I w as eating a Milky Way’ to attract targeted market to a feeling that the bar is particularly irresistible. The advertising strategy used in this ad campaign seems more or less to be affective advertising strategy. Literatures including Clow and Baack (2004, p. 231) and Shimp (2008, p. 225) identified the very basic advertising strategies, that are cognitive strategy, affective strategy and brand strategy. Affective advertising strategy elicits emotions, feelings and perceptions so as to affect the reasoning process of targeted audience which in turn lead them to take a proper action (Clow and Baack, 2004, p. 234). Milky Way’s adverting campaign in the print media labeled ‘Sorry I was eating a Milky Way’ is shown in the figure below. This advertising integrated both resonance and emotional advertising techniques. This advertising provides both resonant and emotional messages to customers that a bride is quite unlikely to be present on time when she was enjoy ing the gooey caramel tastes of the Milky Way. Arens, Weigold and Arens (2008, p. 340) noted that resonance in advertising refers to echoing, reverberating and vibrating. Milky Way’s advertising is meant to catch the imagination of audience. Emotional advertising tries to reflect emotions that motivate customers’ recall of product and choice. Emotions such as reliability, happiness, pleasure, passion etc are connected to Milky Way’s advertising message. Milky Way’s advertising is meant to attract customers attraction and to influence them to recall the brand name and thus to build brand image. Measuring the effectiveness of Advertising There are basically four outcomes of an advertising effort, they are; 1) recognition and recall, 2) emotional reaction, 3) persuasion and 4) sales responses. Shimp (2008, p. 289) has clearly outlined certain techniques that can help measuring the effectiveness of an advertising. To measure the recognition and recall of cust omers, Shimp (2008, p. 289) suggests Starch Readership Service, a testing service of a company named GfK Custom Research North America to measure the reader awareness of customers through magazines, Buzzone Research Company to research consumers’ recognition through TV and Day-after recall testing to test customers’ recall after one-day of the advertisement. To measure the emotional reactions, Shimp (2008, p. 289) suggests brain imaging of customers with help of neuroscience, self-reporting of customers and physiological tests to measure any of several autonomous reactions of customers to advertising. To m

Capstone Project Thesis Proposal Example | Topics and Well Written Essays - 250 words

Capstone Project - Thesis Proposal Example In this research, we will be investigating on ways of making owners of websites take responsibility of materials they post on their websites and who gets access to the materials. For example, implementation of ways such as putting age limits on their websites for individuals to be allowed access to the sites. Other means that will be investigated on their effectiveness is suggesting for the underage on scholarly sites to visit to help improve on their grades (Horn, 1999). Declaration of the issue as society issues will ensure those who own websites adhere strictly to the set rules. It will be an obligation for institutions to follow rules that provide guidelines and control of materials that get to the internet. Such guidelines may help to improve students performance and assist them to get quality information. School administrators will also be encouraged to advice students on reading academic materials to enhance improvement of students’ performance. Educating students on the effects of non-academic materials on their performance will be part of the objectives of the analysis (Bonnel & Smith,

A Journey Through Writing :: essays research papers

Writing is and essential part of communication in our society. Soon after children are taught the letters that make up our English language, they are taught the basics of formatting them into effective writing. On the job, usually no matter what it is we usually can’t escape the written application, and we almost always find ourselves in a position which warrants the use of food communication skills. Among theses common forms of writing, others are integrated within the daily lives of people around the world. Some people choose to keep journals as a permanent hardcopy of their existence, and others like to write professionally. No matter what the occasion, there are always a few basics that can make your writing better understood, and more openly accepted.   Ã‚  Ã‚  Ã‚  Ã‚  In this essay I will explore some of the various writings that I have done, and compare and contrast them to some of the more formal writing laws that have been bestowed upon the craft. The coy bought the bat. Such a simple sentence that I have written so many times in the past in my more youthful days. Sentences like this at the time seem like redundant practice exercises, and they are. But when we grow up (literally speaking) and face the real world, we come to appreciate the process greatly. In that sentence we have all the basics or written communication, and then some. Amongst the noun and subject and so on, you find alliteration for example. Alliteration, when used correctly can be a powerful way to enhance your writing, and make it seem more sophisticated. And that’s what everyone wants to do right, come off as intelligently as possible.   Ã‚  Ã‚  Ã‚  Ã‚  Let’s explore that in a little more depth. When I am writing on an assignment, or some other formal; type of writing, the style is usually much different. For example I don't try to use fancy techniques and a whole lot of jargon to sound good, I just write. On the flip side, I don't like using poor language and slang terms in formal writing. It just seems to be more appropriate the way that I do it. But, there is a limit. For instance, the more technical terms and jargon that you insert the more people that you exclude and possibly turn off from your work. Most likely if you are looking in a dictionary or a thesaurus all of the time, other people will have to do the same, and most would rather not go through the trouble.

Physical Networking Essay

When installing a cabling system there are a number of factors that come into play. Choosing the appropriate LAN device, cost of the whole job which is a major factor, and device interconnections. Knowing your codes are very important as well. When it comes to choosing the appropriate LAN device this is extremely important. Choosing the right router plays a part, some routers only work with certain types of operation systems. Choosing the right switch is important. You would want to choose a switch that has a mixture of both UTP and fiber ports. People sometimes routers depending on their price or speed. Cost are determined by the type of LAN and WAN networks you are trying to setup when setting up a network you need to consider 4 physical areas. Work area, telecommunications room, backbone cabling, and distribution cabling. Work areas are locations devoted to end devices used by individual users. Telecommunications room is where connection to intermediary devices take place. Horizontal cabling connects the telecommunications rooms with the work areas. While backbone cabling is used to connect the telecommunications rooms to the equipment rooms, where the servers are often located. If you don’t know the fire codes when it comes to wiring you shouldn’t be installing or attempting to even make wires for the network you are developing. (Cabling and Planning Networks, 2015) Works Cited Cabling and Planning Networks. (2015, January 25). Retrieved from High Tech : http://www.hightech.net

The United States Invasion Of Privacy - 1224 Words

Invasion of Privacy People might not think about being watched when they’re posting personal experiences in their life on social media. The government has the ability and justification to go through a person’s social media site, listen to phone calls, and read text messages as a way of narrowing down possible suspects for terrorism. The privacy laws in America are what allows the U.S. government to search the digital world for possible threats to the country. Although some say that privacy laws help American citizens keep their confidentiality for medical reasons, also as benefits for social security, I still maintain that privacy laws gives the government undeserved power and can give the impression of being watched . In today’s society, the world is seemingly revolved around violence. We are always looking for innovative ways to prevent violence from breaking out. The newly formed terrorist group, ISIS, slaughtered civilians in paris due to explosions they had a hand in. ISIS is the world’s problem today, and their next target is the United States. America can take measures to eradicate this terrorist group, but we are aware that there may be ISIS members hidden in the country already. As a result, the government uses their surveillance technology to search through the digital world in an effort to prevent an attack on our home land. If the Government has the ability to trace calls or to look at someone s online searches, they might be able to prevent attacks onShow MoreRelatedU.s. Forest Service Violated The Privacy Act868 Words   |  4 PagesARGUMENT I. THE U.S. FOREST SERVICE VIOLATED THE PRIVACY ACT BY DISCLOSING PERSONNEL RECORDS THAT CONSITUTE A CLEARLY UNWARRANTED INVASION OF PERSONAL PRIVACY. Privacy matters, and Congress agreed: The Privacy Act’s purpose is â€Å"to provide certain safe guards against an invasion of personal privacy by requiring federal agencies . . . to . . . be subject to civil suit for any damages which . . . violates any individual’s rights under this act.† Law Review UGA (quoting another law review). Under 5Read More Essay on Internet Privacy - Invasion of Privacy on the Internet964 Words   |  4 PagesInvasion of Privacy on the Internet       Invasion of privacy is a serious issue concerning the Internet, as e-mails can be read if not encrypted, and cookies can track a user and store personal information. Lack of privacy policies and employee monitoring threatens security also. Individuals should have the right to protect themselves as much as possible from privacy invasion and shouldnt have to give in to lowered standards of safety being pursued by the government.    EncryptionRead MoreThe West Bengal National University Of Juridical Sciences1621 Words   |  7 Pagesof the right thinking and reasonable members of the society. Privacy can be understood as â€Å"The right to be let alone† Invasion of privacy means the â€Å"unauthorized interference with a person’s seclusion of himself from the public† Invasion of privacy and publication of such private information may result in the defamation, and as such, a cause of action for defamation arises. This essay concerns questions regarding invasion of privacy, and publication of such information, and also, the defences whichRead MoreThe Freedom Of Information Act743 Words   |  3 Pagesmost likely to precipitate privacy tensions are Exemptions 6 and 7c. The first of these relates to information such as personnel and medical files, the disclosure of which would â€Å"constitute a clearly unwarranted invasion of personal privacy.† Exemption 7c excludes records or information compiled for law enforcement purposes, â€Å"but only to the extent that the production of such [materials] †¦ could reasonably be expected to constitute an unwarranted invasion of personal privacy.† In the major decisionRead MoreThe Liberties Of The United States1650 Words   |  7 PagesWithin the Constitution of the United States of America, the word â€Å"privacy† appears exactly zero times. Not once does the legal document that outlines the social order of the United Sates, define, or explicitly state a â€Å"right to privacy† for its citizens. Even with this fact prevailing over society, American citizens still esteem privacy in the highest regard. According to a survey conducted by the PEW Research Center, a nonpartisan fact tank that informs the public about the issues, attitudes andRead More1984 Research Paper On 1984 Essay1026 Words   |  5 Pageswith citizens pursuit of happiness. With that being said, if a citizen’s privacy was invaded then their pursuit of happiness would be demolished. The government should not be able to spy on its citizens because it is a major invasion of privacy, people become fearful of the government, and is a large vio lation of the rights citizens are permitted. To begin, the government spying its citizens is a major invasion of privacy. The government has plenty of ways to assure citizen’s freedom withoutRead MoreHome Purchase And Sales Research Paper1021 Words   |  5 Pagesand schedule an appointment. Privacy and Social Media Data Breaches and Identity Theft Identity theft scams continue to spread throughout the state of Massachusetts, as well as around the country. These scams are frequently solicited through phone calls and email. Victims are tricked into providing their Social Security numbers, which may eventually be used to steal their identity. Another scam involves impersonating the Internal Revenue Service through the United States Postal Service. In this scamRead MoreNSAs invasion of privacy1408 Words   |  6 Pages NSA’s Invasion of Privacy Whether it is calling someone on your phone or online shopping on the computer, people are more connected than ever to the internet. However, a person might be oblivious to the fact that they are being watched using these technologies. The NSA (National Security Agency) is an intelligence organization for the U.S. to protect information systems and foreign intelligence information. Recently the NSA has been accused of invading personal privacy through web encryptionRead MoreThe Invasion Of Privacy And Concern For Safety1624 Words   |  7 PagesIntroduction: The invasion of privacy and concern for safety has been an increasing worry among people who live in the United States and across the world. The main issue is how does the government’s actions change how people view their own security and even national security. Broader theories of this research question would be how the government’s interaction with technology and security influence how people think about their own personal privacy and safety as well as our national security. SomeRead MoreCensorship Of Public s Privacy1321 Words   |  6 PagesV. Free Speech Coalition (00-795) 198 F.3d 1083, affirmed,2002) In the 21st century, technology has advanced significantly, making invasion of privacy much easier and much more common. Thus, due to the government’s implementation of censorship in society today, the invasion of public’s privacy is a much greater issue. As a result of the invasion of the public’s privacy, human rights are constantly violated, which directly causes anger within the public body towards the government. To begin, many

Why Bowe Bergdahl Should Do Time. The United States Army

WHY BOWE BERGDAHL SHOULD DO TIME THE UNITED STATES ARMY SHOULD PROSECUTE BOWE BERGDAHL TO THE MAXIMUM EXTENT OF THE LAW FOR HIS DESERTION AND MISBEHAVIOR. Robert Bowdrie (Bowe) Bergdahl is a United States Army sergeant who left his post in Afghanistan 2009 purposefully and intentionally. The Bowe Bergdahl case is an odd case that sometimes does not make much sense. He will be facing court-martial sometime this year for is desertion and misbehavior. The Uniform Code of Military Justice is very similar to regular law but has some adjustments that pertain to certain military rules and regulations. Bergdahl violated one of the most important rules and the first General Order, these orders are a soldier’s guideline on how to conduct†¦show more content†¦Although some think that is enough to not admit him to any other military service he later joined the Army through the proper channels and with a waiver. Bergdahl actively made the decision to leave his post in Afghanistan in an attempt to raise awareness to the issues he was having with his unit. His plan was to leave from his duty station and make a long hike to another base in the region, causing what is known as a DUSTWUN (duty status whereabouts unknown) and that this action might bring attention to his situation by alerting higher command. There is no proof of how he was actually captured, Bergdahl mailed many of his belongings home and sent final emails to his father before his departure. From my personal experience while deployed to Afghanistan from 2011-2012 I can say it is very rough to put it simply, the thought of leaving your post and wanting to get away from it all is a regular occurrence, but when you are in that tower or driving on a convoy or whatever it is that you are doing and you look out into the nothingness it hits you very quickly and you realize the radical impracticality of it all, you understand through your training that there is literally no way that you would be able to accomplish getting away from whatever you wish you could. Bowe’s story of why he did leave his post is strange there are many sources of whichShow MoreRelatedThe Military Of The Army Today1283 Words   |  6 PagesAbstract In the Army today, we have dealt with many difficult complex challenges that put our nation in a difficult situation with the rest of the world and our troops. As American soldiers we are accountable for meeting certain standards and expectations in most of every mission we are given to accomplish. Desertion in our military takes away our motivation, inspiration Army values, beliefs expressed in code and creed, and is embedded within our unique Army culture for each of us to perform ourRead MoreGuantanamo Bay And Its Effects On The United States2427 Words   |  10 Pagesthe European Union and the Organization of American States(OAS), for alleged human rights violations, including the use of various forms of torture during interrogations. We need to close Guantanamo Bay because it costs a lot of money to keep it open, it is unconstitutional, and we can contain the prisoners in the U.S. At Guantanamo Bay, the prisoners have been getting their rights taken away and beaten daily. In order to fully understand why this is such a big problem, you need to know it’s history

Artificial Intelligence and Its Characteristics - 3611 Words

Republic of the Philippines Polytechnic University of the Philippines College of Language and Linguitics Sta. Mesa, Manila TERM PAPER â€Å"Artificial Intelligence† Submitted by: Resuello, John Paul C. BSCoE I-1 Submitted to: Atty. Georgina Peniaranda English Professor TABLE OF CONTENTS I. Introduction A. Definition of AI and related terms B. History II. AI Research A. Areas of research 1. Problem Solving 2. Natural Languages 3. Expert System 4. Robotics B. Problems encountered during research 1. Knowledge Representation 2. Search 3. Goals and Sub goals III. Characteristics of AI A.†¦show more content†¦It was the first robot to use vision to locate and assemble models. After almost 25 years, another invention by the AI scientists astonished the whole world. In 1995, the first robot to run using an AI chess program was invented by IBM, naming it the Deep Blue. Deep blue was considered a success because it defeated the current chess world champion Gary Kasparov in two matches, including the rematch. In the early 21st Century, many smart toys, like Honda’s Asimo, were invented and were commercially available. II. AI research A. Areas of research According to Colliers’ Encyclopedia, there are 4 major areas that discuss how AI functions and applies to different fields. First is the Problem Solving area. It is the field where scientists are trying to develop AI programs that can play games like chess, and plan activities based on the conditions given. It is also where the idea of surpassing Human Intelligence (HI) with Artificial Intelligence came from because in this area, researches look for ways on how computers solve problem, considering the conditions and the possible effects of the solution, which is one of the descriptions of HI. Second area is the Natural Language. The computer must interact with the user using verbal language and must also understand what the person is saying. Its response must depend on whatShow MoreRelatedLimitless Movie662 Words   |  3 Pagessought after due to the drug, as it is a coveted drug. Eddie goes from being a wrecked unhealthy and broke soul, to be a successful healthy and wealthy man, on his way to become president of America. 2. What is characteristic of the way the film is told? What is the characteristic of the way the film is told? (e.g. Composition, tempo, sound, camera movements, use of symbols etc.) It’s a â€Å"first person narrator†, voiceover. We experience the movie through the main characters point of view. ItRead MoreCan Artificial Consciousness be Possible?868 Words   |  4 PagesCan artificial consciousness be possible? In other words, can a machine be conscious and have the same behavior as a human. Artificial consciousness or also can be referred as machine consciousness are machines created by humans that are programmed to have artificial intelligence in the machine’s system. This means that machines are programmed to have the intelligence as a human. However, would it be possible for humans to create a machine that is programmed to have the ability to think, feel, andRead MoreArtificial Intelligence and Cognitive Reasoning1597 Words   |  7 Pagesrepresentation of a humanoid character that is in fact a machine functioning and learning new skills with artificial intelligence. The problem with these shows is that the representation of modern da y artificial intelligence is largely skewed, these machines have personalities and emotions making them relatable to humans when they are still just a very elaborate computer program. Artificial intelligence is the cognitive ability to solve problems, recognize patterns, and have the capability to learn, withRead MoreArtificial Intelligence: Controllable or Not? Essay573 Words   |  3 PagesIn the film 2001: A Space Odyssey, it examines artificial intelligence including both its potential and uncertainties. Specifically, it explores the complications that can emerge when humans design and build machines. For example, its fictional character, Hal, is a sentient computer with intelligence that is almost identical to humans, programmed to achieve high-level tasks. When Hal, experiences a malfunction, it starts to develop a more unpredictable human-like behavior such as showing signs ofRead MoreArtificial Intelligence Essay1019 Words   |  5 PagesArtificial Intelligence Introduction Today, people are interacting more and more with computers. Life is running at a microchip speed. If all computers are stopped for a day, complete civilization comes to a halt! Fifty years ago, this mightve been a science fiction, but today it is a reality. Further, with Computers being embedded in all of our life accessories like mobiles, watches, cars, even our bodies and brains there is no indication that this microchipRead More Artificial Intelligence Essay966 Words   |  4 PagesArtificial Intelligence Computers are everywhere today. It would be impossible to go your entire life without using a computer. Cars, ATMs, and TVs we use everyday, and all contain computers. It is for this reason that computers and their software have to become more intelligent to make our lives easier and computers more accessible. Intelligent computer systems can and do benefit us all; however people have constantly warned that making computers too intelligent can be to our disadvantageRead MoreHow The Society Values Computer Technology1716 Words   |  7 PagesNS160014. Computer and the Society How the Society values Computer Technology Question: Google SDK/Artificial-Intelligence: Is it Good or bad? Table of Content 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 1.1 My theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 1.2 Respondents opinions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 2.0 Summary and Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Figures Fig 1.2.0 Do you interact with artificial intelligent systems? ........................................5 Fig 1.2.1 is it possible for human thinkingRead MoreArtificial Intelligence Concepts : The Future Of AI1711 Words   |  7 Pagessupporter of symbol manipulation. Mr. Skep Ticks is a skeptic of the aforementioned concepts and believes that AIs cannot be intelligent. Intelligence, he believes, can only be simulated by systems but not created. Having all of you seated in front of me brings about the unique opportunity to ask if either of you believe that a machine can achieve intelligence. Ayala: In order to answer this question, one must have a bit of some context information. For example, what is good old-fashioned AI? WhatRead MoreCritique of Stanley Fishs Article Essay639 Words   |  3 PagesDo?† Zaw Phyo Ohlone College A Critique of Stanley Fish’s â€Å"What Did Watson the Computer Do?† In the fascinating game of â€Å"Jeopardy!† played in 2011, the end product resulting from decades of research and innovation was unveiled. This artificial intelligence system, named Watson, was able to answer questions by detecting keywords in the question, checking with its vast data base, and giving the most probable answer to the questions asked. Watson competed with previous winners of the game showRead MoreArtificial Intelligence For Speech Recognition1178 Words   |  5 PagesName Magnus Oforji 1. Title Artificial Intelligence for Speech Recognition 2. Introduction: Research Context from siri to self-driven cars, artificial intelligence is on a rapid progression. While science fiction often portrays or visualises artificial intelligence as robots with human-like characteristics, artificial intelligence can encompass anything from google search algorithms to IBM Watson’s to Autonomous weapons. Artificial astuteness (AI) for verbalization apperception involves two fundamental