Thursday, May 21, 2020

Integrated Management Of The Supply Chain - 875 Words

1 INTRODUCTION The integrated management of the supply chain is a topic that is becoming more important in the business world, given its importance, conjurations and development of enterprise networks. Which is why, today is the underlying logic of the structure of dynamic alignment ca, companies need to be integrated with your customers or markets in the context of a prevailing operating environment. The power of this structure rests on its ability to reveal the interaction between customer needs, helping to formulate appropriate response strategies, and then the successful implementation of these strategies by the relevant leadership, through the formation of cultural capacities internal, by raising awareness of the fundamental needs of customers and their buying behavior already dominant is necessary, as well as reducing delivery times [1]. Given the importance of the logistical requirements, which goes beyond a simple infrastructure, because it involves the management of physical products and services, the flow financial and information derived from the point of origin to the consumer, intended in this article to describe the main factors, internal and external elements and processes of the supply chain a hypermarket Barranquilla, understanding this as the set of flows of information, financial and physical join the suppliers suppliers. The importance of supply chain is established, from its proper management schemes in modern supply chain value and essence ofShow MoreRelatedSupply Chain Management : An Integrated Process Essay1882 Words   |  8 Pages Introduction: Supply chain management is an integrated process that constitutes the various stages through which a product passes prior to reaching the ultimate consumer. Every product or service is designed in such a manner that it is able to meet the requirements of its target consumers. Through a well formulated and managed supply chain process, products that are manufactured are able to reach out to its consumers effectively and through the process it is possible to make it available at aRead MoreGlobal Integrated Supply Chain Management Essay1112 Words   |  5 Pagesglobal integrated supply chains couldn’t be global or integrated without a modern technological infrastructure to act as both supply chains connective tissue and nervous system. While modern supply chain executives are expected to have a grasp of modern business technology, the thought of actually making technology related decisions can be scary for even the most senior executives. So, what should supply chain managers ex pect their system software and hardware to do for their supply chain? In thisRead MoreIntegrated Thinking : E Business And Supply Chain Management Essay955 Words   |  4 PagesDepartment of management systems Final assignment Integrated thinking: E-business and Supply Chain Management E-business lets us turn big chunks of data into information which can be used to increase sales and allows us to share this information with our business partners via the internet. E-business uses the internet to link retailers with their suppliers and customers. Supply chain management focusses on integrating steps of the supply chain both internally and externally. E-business is usedRead MoreLogistics Management And Supply Chain Management1171 Words   |  5 PagesLogistics and Supply Chain Management Topic: Do the terms, ‘logistics management’ and ‘supply chain management’ have the same meaning in operations and why logistics management might be of strategic importance to a manufacturing or service organisation. During last two decades, the importance of logistics has been noticed around the world. In global markets, the effects and further developments of logistics and supply chain management for corporate success has increased significantly that resultRead MoreOrganizational Structure Of Walmart1055 Words   |  5 Pagesis Walmart, in this paper I will be describing the Organizational structure, and also explain the importance of effective Supply Chain integration in an organization. Due to Walmart holding such a strong leadership position in the Global market its supply chain management according to (flash 2017) overall methods and main components line up with most supply chains like purchasing, operations, distribution, and integration. Walmart has 120 million square foot network it has 160 distributionRead MoreSupply Chain Management For A Competitive Advantage1505 Words   |  7 Pagescompetitive advantage. It is called supply chain management and it includes all integrate d activates which introduce to market place and maintain customer satisfaction. This supply chain management drives from multi- disciplinary departments such as procuring, transportation, manufacturing products, customer services, distribution of product into integrated program. Successful management will be in coordination and integrated in all these activate in an unbroken chain process. It supports and interconnectedRead MoreBus 430 Assignment 2: Inventory Management1369 Words   |  6 PagesBUS 430 Assignment 2: Inventory Management BUS 430 Assignment 2: Inventory Management Assignment 2: Inventory Management Due Week 8 and worth 300 points Research two (2) manufacturing or two (2) service companies that manage inventory and complete this assignment. Write a six to eight (6-8) page paper in which you: 1. Determine the types of inventories these companies currently manage and describe their essentialRead MoreIbm Supply Chain1592 Words   |  7 Pages* Supply Chain Management In IBM: * Early 1990’s: decentralized geographic and functional departments * Mid-late 1990’s: Distribution and logistics functions centralized into a global organization with world-wide responsibility * Early 2000’s: merger of Customer Fulfillment, Procurement, Manufacturing, and Global Logistics/Distribution functions into a new global Integrated Supply Chain function * Result: cost savings of $5.6B in 2002 and $7B in 2003 * A Case studyRead MoreLogistics And Supply Chain Management1033 Words   |  5 PagesLogistics and supply chain management is an important aspect of a firm’s strategy for the business to achieve success by creating value throughout the logistics and supply chain. The research paper will outline the concepts that are involved in creating the logistics and supply management framework. The logistics and supply chain management strategies will drive success for the company towards fulfilling and supporting customer needs, procurement and manufacturing operations of the firm. This researchRead MoreAssignment 2: Chain Management at Durham International Manufacturing Company (Dimco)1373 Words   |  6 PagesAssignment 2: Chain Management at Durham International Manufacturing Company (DIMCO) Case Study Determine whether integration efforts should start with suppliers, distribution, or both. Explain the rationale for your decision. What are the basic components of a supply chain? Most companies are utilizing a five supply chain components, in order to bring products to the marketplace. The five supply chain components are Suppliers, Manufacturers, Distributors, Retailers, and Consumers/Customers. Effective

Wednesday, May 6, 2020

The Ethics Of The Public Administration System Essay

Administrative Ethics is one of the terms of Administrative science which begins with and grounded in duty. The nature, meaning and scopes of ethics have overgrown in the course of time. Ethics is thickened to public administration. In public administration, ethics concentrates on how the public administrator should question and reflect in order to be able to act responsibly. We can simply bisect the two by saying that ethics deals with morals and values, while public administration is full of actions and decisions. The levels of ethics in governance are devoted to historical, Social, Economic, Legal Judicial, Political, Cultural contexts of the country. These distinctive factors impacts ethics in public Administration system. The spoils system in the USA perverse the ethical atmosphere of American public admonition .Values which permeate the social order determine the nature of governance system, legal judicial system determines efficiency of the ethical concern, political leadership (inside of outside power domain) impacts morals and values of people. Until the end of the 19th century ethics was considered an Integral curriculum component of Institutions of Higher Education (IHE) During the 1940s however, evidence suggests that a healthy and vital concern for administration ethics and democratic ethos of public administration remained. And in the 1960-1970 it got its rebirth. In those early periods of administrative ethics concern it was confined within a small boundary.Show MoreRelatedPolicing1068 Words   |  5 PagesEthics in Criminal Justice Administration Analysis Perla M. Flores CJA/484 Criminal Justice Administration Capstone March 10, 2014 Fran Hart Ethics in Criminal Justice Administration Analysis Ethics in criminal justice administration is a very important aspect because professionals within the criminal justice system make important decisions every day that involves critical thinking, and the choices they make will have an impact in society;Read More How Does the Public Sector Work? Essay1683 Words   |  7 PagesIf you dont understand how the public sector is supposed to work, how can you ensure that it is working? An easy definition of public administration is, â€Å"the implementation of government policies† (Encyclopedia Britannica, 2010), or, â€Å"the implementation of public policy† (, 1997). While policies and procedures seem to be continuously up for debate, it should be noted that, an informed public are the only sure-fire way to ensure that the public sector stays on track with meeting theRead MoreAdministrative Corruption Is Now A Buzzword For The Current Era Essay1360 Words   |  6 Pagesgrowth. It makes a public or, privat e organisation untrustworthy and increase nullification negligence and in society. Corruption has been the problem belonging ever since from the human civilisation.Corruption is not a new phenomenon Bangladesh. It got heavily engaged with the administrative and socio ­political system of Bangladesh. The word Corruption came from the Latin word Rum ­pere which means breaking.†According to the words expression corruption occurs when something (rules,ethics,behavior,norm)Read More public administration Essay1638 Words   |  7 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;The roll of ethics in public administration is based on the administration; administrators should be value-free when they implement public policy. I will discuss why ethics should be based on the administration and, why it should not be based on each individual worker in the administration. I will discuss Weber’s stance on values in bureaucratic organizations, what Macintyre suggests, and what Hummel and Goodsell would conclude about values in public administration. Most people do not understandRead MoreH. George Frederickson’s The Spirit of Public Administration Essay1504 Words   |  7 Pagesâ€Å"The Spirit of Public Administration† is an informative yet drab look at motivating public administra tors. Frederickson discusses a wide variety of topics that would be useful to any public administrator, but the verbiage used is a bit difficult for an individual that may be entering into the service field â€Å"The Spirit of Public Administration is broken down into three parts. These parts are: Part I: Governance, Politics, and the Public Part II: Issues of Fairness Part III: Ethics, Citizenship, andRead MoreEthics in Criminal Justice Administration Essay1533 Words   |  7 PagesEthics in Criminal Justice Administration Analysis Lisa Myatt CJA/484 David Mailloux July 30, 2012 Ethics and professional behavior are an important part of criminal justice administration. Ethics is referred to as what is right or wrong and your moral principles. Criminal justice administration are faced with ethical issues everyday and must deal with this ethical issues in a professional manner. The administration in criminal justice especially theRead MoreThe Theory Of The Hatch Act768 Words   |  4 Pagesservants†¦and protect the public from partisan administration of law† (p. 52). As I reflect on the history of the Hatch Act, I argue the justification for the legislation not only seems relevant, but also may serve as a critical â€Å"safeguard† in our era of growing political division. The study introduces the â€Å"ethics triangle† and the three theories derived from the model for structuring a sound assessment of the Hatch Act: result-based ethics, rule-based ethics, and virtue-based ethics. Nevertheless, theRead MoreThe Code Of Ethics Don t Require Formal Punishment1493 Words   |  6 PagesIntroduction Ethics are a vital part of our everyday lives, even in the field of public officials. There always a time in someone life where their face with a decision they feel is right or wrong, but they have to what they feel is appropriate for the public as a whole. A personal ethics statement demonstrates the values and expectations of the duties of public officials. The codes of ethics don’t require formal punishment but more of the fear of the organization falling apart. Which insinuatesRead MoreEthics and Accountability in Public Service1697 Words   |  7 PagesEthics, Integrity and Accountability in Public Sector: Practice and Lessons Learned in Latvia Aleksejs Loskutovs, Director Corruption Prevention and Combating Bureau Latvia 28 September 2006 (10 min.) The public sector in Latvia has undergone many important changes over the past decade. In mid 1990s Latvian government started a major public administration reform. This reform was one of the cornerstones on Latvia’s w ay to the European Union, which we joined in May 2004. Latvia made a great effortRead MoreEthics in Criminal Justice Administration1433 Words   |  6 Pagesï » ¿ Ethics in Criminal Justice Administration CJA 484 Lori Madison Nowhere is ethical behavior more important than the administration of criminal justice. Lack of ethical behavior undermines the purpose of the criminal justice system. The cost of unethical behavior will be the downfall of the criminal justice system and only by gaining a true understanding of what ethical behavior is and how to maintain it will the system continue to flourish. While the ethical standard individuals

Book Review of A National Party No More Free Essays

The Conscience of a Conservative Democrat by Zell Miller In A National Party No More Senator Zell Miller writes a non-fiction book that is something of a memoir of his political life as a lifelong Democrat and as well as being a diatribe against the Democratic Party. In 2002 the Democratic Senator Paul Coverdell from Georgia died suddenly and the Georgia Governor Roy Barnes asked Zell Miller to fill in until November of that year and then to run for the position to serve the time remaining in the late senator’s term of office. When Miller went to Washington D. We will write a custom essay sample on Book Review of A National Party No More or any similar topic only for you Order Now C. he claims that he had hoped that he would find Washington to be â€Å"the place where great issues of the day are debated and solved, and great giants walk those hallowed halls.† Instead he discovered what Washington D.C. was not at all like he had hoped and this angered him â€Å"on behalf of Americans† (Miller 8). In his career Miller has served the State of Georgia as an administrator of a number of â€Å"vital agencies, as an assistant to two governors, as head of the State Democratic Party, as Lieutenant Governor, and then as Governor† (Miller introduction no page number). He also served in the Georgia State Senate from 1965-1969. He failed in his attempts to run for the U.S. House of Representatives from Georgia. In addition Miller served in the U.S. Marine Corps and has taught at four different colleges. It is worth noting that the majority of these positions are executive positions not legislative positions so serving as Georgia’s United States Senator put him into a relatively unknown form of government where he lacked extensive experience and none on the national level. It appears somewhat incongruous that a marine would be a lifelong Democrat since military personnel currently tend to lean toward the Republican Party. Although Miller served only three years in the Corps it is clear that his experiences affected him greatly because he has written a book Corp Values: Everything You Need to Know I Learned in the Marines.† Miller’s book was occasioned by his experiences in the U.S. Senate beginning in 2000, in combination with his advanced age. Miller was born in 1932 according the reverse side of the title page. The book was published in 2003 so Miller was 70 or 71 at the time his book was published. This is certainly not an issue of itself, but one wonders if Miller would make the same claims he had entered the same Senate at the age of forty or fifty. Miller alludes to this when he writes that he has â€Å"arrived at a station in life where I hear the whistle of that moral policeman we all have to answer to . . .† (Miller 1). He takes the occasion to advise â€Å"members of my Democratic Party and other politicians who are so far out of touch with regular Americans to ‘shape up'† (Miller 2). This position, that tacitly assumes he is correct while other party members who disagree with him are wrong, is strongly reminiscent of an elderly gentleman on the brink of retirement who climbs on a soapbox to â€Å"straighten out† the next generation. This is not to say Miller does not make some good points, he just does not prove them nor give the reader sufficient information to determine if Mill is correct. The book suffers significantly because it has no notes, no bibliography and no index. Consequently the reader has no opportunity to check either the statements Miller makes as being either true or false. Many of his claims are supported by anecdotal evidence based on his memory of what happened throughout his career. Miller calls himself a Conservative Democrat, an unusual designation, but not an illogical one. Despite this he is known to have been a supporter of President George W. Bush and announced in 2003 that he would support the Presidents re-election. He spoke at the Republican National Convention in 2004 in support of the President. Such actions hardly indicate a lifelong Democrat. Miller criticizes the Democrat Party because the leaders, he claims, have ignored the opinions of Conservative Democrats in the South, about one-third of the U.S. population, and have told them to â€Å"go to hell† (Miller 9). He appears to assume that all Democrats in the South are Conservative Democrats because he is one and that they all agree with him. He fails to mention the non-conservative Democrats in the South and seems to assume there are none. Miller concludes the Democrat leadership disagrees with Southern Democrats on the critical issues of â€Å"capital punishment, late-term abortion (even with a lot of pro-choice people), trying juveniles as adults, national defense, and the teaching of values in school† (Miller 3). Miller’s reasoning process is suspect for a variety of reasons. First, it is not clear that these are the critical issues, at least on a national level. Capital punishment has been left up to the states and should not be regarded as a national issue, as are abortion laws as long as laws do not restrict a woman’s right to control of her own body. Trying of juveniles as an adult does not seem to be a national issue either nor should it be. The current system presumes juveniles will not be tried as adults unless there are significant overriding reasons for doing so. The decision of where to try a juvenile is judged on a case-by-case basis which is as it should be. As far as the teaching of values as a national issue, it is clearly an important issue that impacts people throughout the country, but the Federal Government has no basis to determine what values should be taught. Miller seems to have completely forgotten the Tenth Amendment to the Constitution that reserves to the states any powers not delegated to the federal government and not prohibited to the states shall be a state power. It is apparent that many of these critical issues are state issues. National defense clearly is a national issue, but federal taxes, the deficit, Medicare, and Social Security benefits are as well, but Miller doesn’t mention these issues. Miller’s has a rambling and folksy writing style that slips from story to story and slides from point to point in a chaotic fashion that defies linear analysis. He chooses his anecdotes by cherry picking stories that will reinforce his position even if they are not related to the Democratic Party; on page 145 Miller quotes The Rubaiyat of Omar Khayyam, Winston Churchill, and Rodney King on the same page in support of a chapter entitled â€Å"Give to Bigotry No Sanction.† Certainly a case can be made for citing Rodney King, but the other two sources were clearly not written in support of civil rights in the United States. To his credit Miller admits mistakes he has made during his career. He points out that during 1964 he had â€Å"proclaimed that there should be an ‘investigation of Communist infiltration in the civil rights movement.’ What an idiot!† (Miller 143). This is remarkably refreshing given the current climate of politicians who consistently hide what they have done and deny they have done it until they are proven to have done it when they will admit and ask for forgiveness. On the other hand this begs the question as to just how much credence one ought to place in the writings of a self-proclaimed idiot. Miller claims that the Democratic Party no longer represents the majority of Americans and has become distinctly too liberal in relation to the United States’ population as a whole. This is an interesting position. Miller does not claim the leadership is wrong on issues, just that they disagree with Southern Conservative Democrats such as himself. This leaves the possibility open that the leadership is correct and the membership is wrong, but Miller fails to allow for this possibility. If this proves to be the case, it appears that Miller is advocating that the Democratic Party concern itself, not with the correct solution, but with gaining power again. A National Party No More: The Conscience of a Conservative Democrat is largely not successful. His conclusion has merit but his treatment of the issues is inferior. The lack of references is a major weakness that could be easily corrected. Miller’s failure to move in a linear, logical fashion in favor of using a disjointed, episodic style greatly reduces the effectiveness of Miller’s writing. Rather than being the scathing indictment he hopes to provide that will help the Democratic Party, Miller’s book feels more like a farewell by a statesman whose party has evolved while he has not. His gloom and doom predictions for the Democratic Party made in 2004 proved him incorrect since the Democratic once again gained the majority in both houses. Although Miller makes some interesting points that have validity, his book should be read with circumspection. Works Cited Barnes, Fred. â€Å"Zell Miller Endorses Bush.† 29 Nov. 2003. The Daily Standard. 20 April 2007. Miller, Zell. A National Party No More: The Conscience of a Conservative Democrat. Atlanta: Stroud and Hall Publishing, 2003. â€Å"Text Of Zell Miller’s RNC Speech.†Ã‚   01 September 2004. CBS News. 20 April 2007   ; main640299.shtml;. How to cite Book Review of A National Party No More, Essay examples

Saturday, April 25, 2020

The Seagull Monologue Essay Thesis Example For Students

The Seagull Monologue Essay Thesis A monologue from the play by Anton Chekhov NOTE: This monologue is reprinted from Two Plays of Tchekhof. Trans. George Calderon. London: Grant Richards Ltd., 1912. TREPLEF: She is vexed at the idea of Nina Zaretchnaya and not herself having a success even in this poor little theatre. She is a psychological curiosity, my mother. A clever and gifted woman, who can cry over a novel, will reel you off all Nekrasof\s poems by heart, and is the perfection of a sick nurse; but venture to praise Eleonora Duse before her! Oho! ho! You must praise nobody but her, write about her, shout about her, and go into ecstasies over her wonderful performance in La Dame aux Camelias, or The Fumes of Life; but as she cannot have these intoxicating pleasures down here in the country, she\s bored and gets spiteful; we are her enemies, she thinks; it\s all our fault. Then, she\s superstitious, is afraid of the number thirteen, or three candles on a table. She\s a miser, too. She has seven thousand pounds in the bank at Odessa; I know it for certain. But ask her to lend you anything and she\ll cry. She loves me, she loves me not, she loves me, she loves me not, she lov es me, she loves me not. You see, my mother doesn\t love me. Why should she? She wants to live, to love, to wear pretty frocks; and I, I am twenty-five years old, and a perpetual reminder that she is no longer young. When I\m not there, she is only thirty-two; when I am, she\s forty-three, and she hates me for that. She also knows that I don\t believe in the stage. She loves the stage; she thinks that she is advancing the cause of humanity and her sacred art; but I regard the stage of to-day as mere routine and prejudice. When the curtain goes up and the gifted beings, the high priests of the sacred art, appear by electric light, in a room with three sides to it, representing how people eat, drink, love, walk and wear their jackets; when they strive to squeeze out a moral from the flat, vulgar pictures and the flat, vulgar phrases, a little tiny moral, easy to comprehend and handy for home consumption, when in a thousand variations they offer me always the same thing over and over againthen I take to my heels and run, as Maupassant ran from the Eiffel Tower, which crushed his brain by its overwhelming vulgarity. We must have a new formula. That\s what we want. And if there are none, then it\s better to have nothing at all. I love my mother, I love her dearly; but it\s a tomfool life that she leads with this novelist always at her elbow, and her name for ever in the papersit disgusts me! Sometimes it is just the egoism of the ordinary man that speaks to me; I am sorry that I have a famous actress for my mother, and I feel that if she had been an ordinary woman I should have been happier. What position could be more hopeless and absurd than mine was at home with her? Her drawing-room filled with nothing but celebrities, actors and writers, and among them all the only nobody, myself, tolerated only because I was her son. Who am I? What am I? Sent down from the University without a degree through circumstances for which the editor cannot hold himself responsible, as they say; with no talents, without a farthing, and according to my passport a Kief artisan; for my father was officially reckoned Kief artisan, although he was a famous actor. So that when these actors and writers in her drawing-room graciously bestowed their attention on me, it seemed to me that they were merely taking the measure of my insignificance; I guessed their thoughts and felt humiliation. .u20474bde72c8f6366d9eaf2a8f4b94ae , .u20474bde72c8f6366d9eaf2a8f4b94ae .postImageUrl , .u20474bde72c8f6366d9eaf2a8f4b94ae .centered-text-area { min-height: 80px; position: relative; } .u20474bde72c8f6366d9eaf2a8f4b94ae , .u20474bde72c8f6366d9eaf2a8f4b94ae:hover , .u20474bde72c8f6366d9eaf2a8f4b94ae:visited , .u20474bde72c8f6366d9eaf2a8f4b94ae:active { border:0!important; } .u20474bde72c8f6366d9eaf2a8f4b94ae .clearfix:after { content: ""; display: table; clear: both; } .u20474bde72c8f6366d9eaf2a8f4b94ae { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u20474bde72c8f6366d9eaf2a8f4b94ae:active , .u20474bde72c8f6366d9eaf2a8f4b94ae:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u20474bde72c8f6366d9eaf2a8f4b94ae .centered-text-area { width: 100%; position: relative ; } .u20474bde72c8f6366d9eaf2a8f4b94ae .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u20474bde72c8f6366d9eaf2a8f4b94ae .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u20474bde72c8f6366d9eaf2a8f4b94ae .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u20474bde72c8f6366d9eaf2a8f4b94ae:hover .ctaButton { background-color: #34495E!important; } .u20474bde72c8f6366d9eaf2a8f4b94ae .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u20474bde72c8f6366d9eaf2a8f4b94ae .u20474bde72c8f6366d9eaf2a8f4b94ae-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u20474bde72c8f6366d9eaf2a8f4b94ae:after { content: ""; display: block; clear: both; } READ: Strife Roberts Monologue Essay We will write a custom essay on The Seagull Monologue Thesis specifically for you for only $16.38 $13.9/page Order now

Wednesday, March 18, 2020

Macbeths Passage Act 2 Scene 1 Essays

Macbeths Passage Act 2 Scene 1 Essays Macbeths Passage Act 2 Scene 1 Essay Macbeths Passage Act 2 Scene 1 Essay Alberto Gomez Block: D Macbeth’s Passage Shakespeare is one of the mayor authors of English literature. Passages created by Shakespeare are known as excellent because of his new techniques of writing in the English literature. On his multiple tragic plays one of the most important is called Macbeth. Macbeth is characterized of having a strong desire of ambition and treacherous. On the trategy of Macbeth, there is more than one famous passage. Passages where they are analytical fundamental for the play, passages where Shakespeare critics human nature, and talks about death. One of the most important passages of Macbeth is when he is deciding whether the dagger that he sees is real or if it is fake (Act 2, Scene 1). This passage is a monologue of Macbeth, it is very important because when analyzed one can demonstrate that it is a summary of the entire play. At first it starts talking about how he sees a dagger, and he doesnt know if it is fake or real but what he do know is that he will use it. By this part of the passage one can allude it to a very important theme of the play, appearance or reality. Which also alludes to â€Å"foul is fare and fare is foul†. Later starts talking about the death of Duncan and how Macbeth will kill him. Here is the first act of concrete evilness. After this act, he will have blood in his hands, blood that cant be taken away with water. Blood that represents the guiltiness of the first act of killing that he will do. It also alludes to the theme of fake versus reality. Shakespeare writes â€Å"Nature seems dead, and wicked dreams abuse the curtained sleep† (Act 2 Scene 1). This means that he doesnt know if his nature and his sleep has ended or not, also brings the theme of reality and appearance. Later he doesnt want anyone to see what he has done, Shakespeare writes this in the passage as â€Å"Hear not my steps, which way they walk† (line 57, Scene 1 Act 2). Shakespeare critics human nature in different ways, in this passage he critics about how humans will do anything for having what they want, this is called being ambitious. Macbeth will do anything for getting and having what the prophecy said. The prophecy said that he will be king sooner or later. Since it is a prophecy, Macbeth doesnt truly know if it is true or not, he comes the theme again of appearance versus reality. To be king, there are many obstacles such as the actual king, and his sons. In this passage Shakespeare writes about how will be the death of king Duncan and the effects of this death. He starts to become insane.

Sunday, March 1, 2020

How To Use The Psychology Of Habit Formation To Be A Better Marketer

How To Use The Psychology Of Habit Formation To Be A Better Marketer Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon? Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest and most valuable companies. Skill of the century is the ability to cultivate focus Behavioral Design: Products that are most engaging and habit forming were built with consumer psychology in mind People use the Hooked model to engage with a product or service Step 1: Internal trigger (reason why you use a product to modulate your mood, to feel something different; products and services cater to emotional discomfort) What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around? Step 2: Action (the simplest behavior done in anticipation of a reward and relief from discomfort; technology shortens the distance between the need and reward) Lewin’s Equation: â€Å"People act in accordance to their personality and their environment,† which means the easier something is, the more likely people are to do it Step 3: Reward Phase (the itch gets scratched, the customer’s need is satiated, and their problems are solved) Element of Variability: Something of mystery, something of uncertainty Three types of variable rewards are: Rewards of the tribe, rewards of the hunt, and rewards of the self If you can form a habit, you can engage people with your brand through a community/content habit, and monetization is the result of engagement Step 4: Investment Phase (increases likelihood of the next pass through the hook by loading the next trigger and storing value) Content, data, followers, and reputation are ways to get users to invest in your product Companies should make a deliberate effort to understand consumers better; what makes people click and tick, so you can build services that they want Links: Hooked: How to Build Habit-Forming Products Habit Summit Stack Overflow If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast. The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Nir: â€Å"Where we always start is what’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?† â€Å"The easier something is, the more likely people are to do it. † â€Å"Monetization is a result of engagement.†

Friday, February 14, 2020

IMC AND CUSTOMER SATISFACTION Essay Example | Topics and Well Written Essays - 1000 words

IMC AND CUSTOMER SATISFACTION - Essay Example In recent years, Integrated Marketing Communication, a newly emerging and young academic framework, has become a very strategic and magical bullet that is found to help a firm achieve sustainable competitive advantage. IMC is a careful coordination of varying promotional tools such as sales promotion, personal selling, advertising, event marketing, public relation with a view to facilitate effective brand communication along with ensuring of consistency in every message (Lamb, hair and McDaniel, 2008,p. 413). This paper discusses the advertising strategy of Milky Way and explains different promotional strategies, measuring of the effectiveness of advertising and marketing research approach. Milky Way’s advertising Strategy Milky Way bar, a chocolate bar distributed by Mars Incorporated Company headquartered in Mclean, USA, is one of the most admired and widely renowned chocolate brand name across the world. In 2012, the company launched an ad campaign labeled ‘Sorry, I w as eating a Milky Way’ to attract targeted market to a feeling that the bar is particularly irresistible. The advertising strategy used in this ad campaign seems more or less to be affective advertising strategy. Literatures including Clow and Baack (2004, p. 231) and Shimp (2008, p. 225) identified the very basic advertising strategies, that are cognitive strategy, affective strategy and brand strategy. Affective advertising strategy elicits emotions, feelings and perceptions so as to affect the reasoning process of targeted audience which in turn lead them to take a proper action (Clow and Baack, 2004, p. 234). Milky Way’s adverting campaign in the print media labeled ‘Sorry I was eating a Milky Way’ is shown in the figure below. This advertising integrated both resonance and emotional advertising techniques. This advertising provides both resonant and emotional messages to customers that a bride is quite unlikely to be present on time when she was enjoy ing the gooey caramel tastes of the Milky Way. Arens, Weigold and Arens (2008, p. 340) noted that resonance in advertising refers to echoing, reverberating and vibrating. Milky Way’s advertising is meant to catch the imagination of audience. Emotional advertising tries to reflect emotions that motivate customers’ recall of product and choice. Emotions such as reliability, happiness, pleasure, passion etc are connected to Milky Way’s advertising message. Milky Way’s advertising is meant to attract customers attraction and to influence them to recall the brand name and thus to build brand image. Measuring the effectiveness of Advertising There are basically four outcomes of an advertising effort, they are; 1) recognition and recall, 2) emotional reaction, 3) persuasion and 4) sales responses. Shimp (2008, p. 289) has clearly outlined certain techniques that can help measuring the effectiveness of an advertising. To measure the recognition and recall of cust omers, Shimp (2008, p. 289) suggests Starch Readership Service, a testing service of a company named GfK Custom Research North America to measure the reader awareness of customers through magazines, Buzzone Research Company to research consumers’ recognition through TV and Day-after recall testing to test customers’ recall after one-day of the advertisement. To measure the emotional reactions, Shimp (2008, p. 289) suggests brain imaging of customers with help of neuroscience, self-reporting of customers and physiological tests to measure any of several autonomous reactions of customers to advertising. To m