Macbeths Passage Act 2 Scene 1 Essays

Macbeths Passage Act 2 Scene 1 Essays Macbeths Passage Act 2 Scene 1 Essay Macbeths Passage Act 2 Scene 1 Essay Alberto Gomez Block: D Macbeth’s Passage Shakespeare is one of the mayor authors of English literature. Passages created by Shakespeare are known as excellent because of his new techniques of writing in the English literature. On his multiple tragic plays one of the most important is called Macbeth. Macbeth is characterized of having a strong desire of ambition and treacherous. On the trategy of Macbeth, there is more than one famous passage. Passages where they are analytical fundamental for the play, passages where Shakespeare critics human nature, and talks about death. One of the most important passages of Macbeth is when he is deciding whether the dagger that he sees is real or if it is fake (Act 2, Scene 1). This passage is a monologue of Macbeth, it is very important because when analyzed one can demonstrate that it is a summary of the entire play. At first it starts talking about how he sees a dagger, and he doesnt know if it is fake or real but what he do know is that he will use it. By this part of the passage one can allude it to a very important theme of the play, appearance or reality. Which also alludes to â€Å"foul is fare and fare is foul†. Later starts talking about the death of Duncan and how Macbeth will kill him. Here is the first act of concrete evilness. After this act, he will have blood in his hands, blood that cant be taken away with water. Blood that represents the guiltiness of the first act of killing that he will do. It also alludes to the theme of fake versus reality. Shakespeare writes â€Å"Nature seems dead, and wicked dreams abuse the curtained sleep† (Act 2 Scene 1). This means that he doesnt know if his nature and his sleep has ended or not, also brings the theme of reality and appearance. Later he doesnt want anyone to see what he has done, Shakespeare writes this in the passage as â€Å"Hear not my steps, which way they walk† (line 57, Scene 1 Act 2). Shakespeare critics human nature in different ways, in this passage he critics about how humans will do anything for having what they want, this is called being ambitious. Macbeth will do anything for getting and having what the prophecy said. The prophecy said that he will be king sooner or later. Since it is a prophecy, Macbeth doesnt truly know if it is true or not, he comes the theme again of appearance versus reality. To be king, there are many obstacles such as the actual king, and his sons. In this passage Shakespeare writes about how will be the death of king Duncan and the effects of this death. He starts to become insane.

How To Use The Psychology Of Habit Formation To Be A Better Marketer

How To Use The Psychology Of Habit Formation To Be A Better Marketer Has your smartphone ever beeped or vibrated to let you know that something, some piece of information or message, is waiting, just for you? Without even thinking, you read, listen to, or watch, and become completely absorbed in it. How have these pieces gained so much power over our behavior and attention? How do software companies hook us, and what can marketers learn from this phenomenon? Today’s guest is Nir Eyal, who says today’s smartest companies have melded psychology, business, and technology into habit-forming products. Nir is the best-selling author of Hooked: How to Build Habit-Forming Products. He’s an angel investor and expert in behavioral design. He unveils some psychological principles behind some of today’s biggest and most valuable companies. Skill of the century is the ability to cultivate focus Behavioral Design: Products that are most engaging and habit forming were built with consumer psychology in mind People use the Hooked model to engage with a product or service Step 1: Internal trigger (reason why you use a product to modulate your mood, to feel something different; products and services cater to emotional discomfort) What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around? Step 2: Action (the simplest behavior done in anticipation of a reward and relief from discomfort; technology shortens the distance between the need and reward) Lewin’s Equation: â€Å"People act in accordance to their personality and their environment,† which means the easier something is, the more likely people are to do it Step 3: Reward Phase (the itch gets scratched, the customer’s need is satiated, and their problems are solved) Element of Variability: Something of mystery, something of uncertainty Three types of variable rewards are: Rewards of the tribe, rewards of the hunt, and rewards of the self If you can form a habit, you can engage people with your brand through a community/content habit, and monetization is the result of engagement Step 4: Investment Phase (increases likelihood of the next pass through the hook by loading the next trigger and storing value) Content, data, followers, and reputation are ways to get users to invest in your product Companies should make a deliberate effort to understand consumers better; what makes people click and tick, so you can build services that they want Links: NirandFar.com Hooked: How to Build Habit-Forming Products Habit Summit Stack Overflow If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast. The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Nir: â€Å"Where we always start is what’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?† â€Å"The easier something is, the more likely people are to do it. † â€Å"Monetization is a result of engagement.†